Square 1 Media is an antidote to traditional agencies.

We have a combined 80 years' experience in the financial services industry and we all have the expertise and relationships to generate ideas and opportunities for our clients.

We work collaboratively, but with individual responsibility for managing jobs to a high standard. We undertake proactive planning sessions at the beginning of each month to agree activity, ownership of tasks and ongoing communication throughout the month to refine and adjust plans as required.​

We work as one account team, but with the added bonus that we each have our own extensive network of clients and relationships that we can use to leverage influence and activity for clients of Square 1 Media.

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  • Four businesses working as one.

  • This is a unique opportunity to work with four industry experts who share unrivalled experience and breadth of knowledge across the mortgage and lending markets. 

  • We have worked in the trade press, at trade organisations, headed up the PR and marketing departments of a number of lenders and operated at a senior level within the UK’s largest property group.

  • This combination forms a unique proposition which is unparalleled within any other PR agency operating in and around this sector. 

  • Depth of journalist contacts. Not only within the current trade press but also amongst those who have passed through the trade titles and now work in the national press. 

  • This extensive contact book also extends to a network of businesses and individuals across all sectors of the mortgage and property markets.

  • Industry expertise – we are fully immersed in the mortgage, specialist lending and property markets. We know the type of stories journalists want, the type of articles they require and how to deliver commercially beneficial PR and content.  

  • Knowledge capital and copywriting skills.

  • Our aim is always to provide a fair share of voice for the client in a competitive market and to develop their profile through a range of regular output and content, across all media.

  • Think of us as your account team.



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Paul has worked in marketing within the financial services and property sectors in a career spanning over 25 years. Since 2001, he has held Head of or Marketing Director roles in businesses like Platform (the intermediary lender of Co-op), Lehman Brothers and Countrywide and has managed both B2B and B2C.

His experience includes relaunching Platform in 2003 following the merger with Verso, setting up a bids team at Countrywide to win multi million £ valuation contracts with lenders, acting as PR spokesperson, launching the largest PRS development in the North West of England and building a customer retention model for Countrywide’s financial services business. 

A well known industry spokesperson, he has an extensive contact list across the mortgage industry and since 2017 has worked as a CMO level marketing consultant.




Rob co-founded White Dragon Communications in 2007 and has nearly two decades’ experience working specifically in the mortgage/lending market, having previously been Editor of Mortgage Introducer (2002-2006) and Associate Director of the Association of Mortgage Intermediaries (2006-2007). 

White Dragon is immersed in the mortgage lending/advisory trade media and, in over 12 years, has worked with a range of clients including banks, building societies, lenders, distributors, packagers, advisers, estate agents, technology firms, events companies, and trade associations.

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Alex has experience spanning 17 years in the industry, including such roles as Features Editor, PR Manager and Head of Marketing.  He started writing about mortgages in 2001, as a journalist working on Your Mortgage, Mortgage Edge and Your Money. He then moved to Mortgage Solutions as Features Editor in 2004, before joining Kensington Mortgages as PR Manager in 2006. At Kensington he also took the reins of all marketing activity, helping them to reposition and re-enter the market, as well as launching a new lending proposition for Investec. 

After joining Castle Trust as Head of Mortgage Marketing in 2016 he embedded PR, content and marketing into a strategy that delivered an uplift in website traffic of more than 400% in just 12 months.

Alex has also been finalist in the category of Marketer of the Year at the British Mortgage Awards on five separate occasions and been shortlisted for Mortgage PR of the Year at the Headline Money Awards twice. He is also CeMAP qualified.




Scott is former journalist, ex-Editor of Mortgage Introducer magazine and former founding partner of specialist Public Relations company White Dragon Communications.

He has worked within the financial services sector – primarily in and around the intermediary marketplace – for over 15 years as a journalist, copywriter and PR. After setting up consultancy firm FlatCap Communications in 2011 he works with some of the leading brands across all sectors of the mortgage market. He is also a non-executive director at a publishing group and a tech start-up.



Senior Account Director

Kevin has over 25 years’ editorial experience, launching editing and a number of trade publications and writing for a variety of titles including national newspapers.

He was most recently the editor of online intermediary mortgage website BestAdvice and the presenter of its podcast, Sound Advice. In addition, he has consulted with both start-ups and established businesses over website development and content strategy, as well as podcast production and delivery.



Consumer & City Consultant

Simone has over twenty years of experience managing public relations programmes incorporating experience in retail banking, asset management, financial advisory services, wealth management, general insurance, pensions, mortgages and lending, ratings agencies and public sector financial planning. 

She has worked Polhill Communications, in-house at Bradford & Bingley and more recently as an Associate Director at Redleaf Communications which merged with a number of specialist UK and international agencies to form the global agency, SEC Newgate. She now works on a consultancy basis

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John is an award-winning mortgage journalist and copywriter. He started writing about mortgages in 2007 at Mortgage Solutions, rising through the ranks to become editor before moving onto the consumer finance website loveMONEY in 2009. After a five-year spell as editor, John went freelance in 2016.

He has since had bylines in the likes of the Sunday Times and the Mirror, as well as working extensively with mortgage industry titles such as Mortgage Finance Gazette, Mortgage Solutions and Mortgage Strategy. 


“Square 1 Media were appointed at the start of the year following a very competitive tender process and we’ve been delighted about not only the amount of coverage they have generated so far, but also how quickly they have picked up our tone of voice and so they have supported us too with copywriting for our brochures and are about to embark on assisting with our annual report.

They’ve also introduced us to some of their industry contacts, which has resulted in new business opportunities and additional PR and media coverage that we wouldn’t have obtained without their help. Square 1 Media are definitely more than your usual PR agency and I can honestly say it’s been refreshing working with them. They are fabulous to work with and everyone in our firm who they have come into contact with have commented on how refreshing they are to work with – they really do go above and beyond!.”

Karen Rodrigues, Director of Sales, ULS technology


Second Home Holland Park
48-49 Princes Place
W11 4QA