SQUARE 1 MEDIA
Square 1 Media is an antidote to traditional agencies.
We have an unrivalled amount of experience in the financial services industry and we all have the expertise and relationships to generate ideas and opportunities for our clients.
We work collaboratively, but with individual responsibility for managing jobs to a high standard. We undertake proactive planning sessions at the beginning of each month to agree activity, ownership of tasks and ongoing communication throughout the month to refine and adjust plans as required.
We work as one account team, but with the added bonus that we each have our own extensive network of clients and relationships that we can use to leverage influence and activity for clients of Square 1 Media.
SQUARE 1 MEDIA SERVICES
CONSUMER & BROKER RESEARCH
BRANDING & POSITIONING ANALYSIS
WHY CHOOSE SQUARE 1 MEDIA
Four businesses working as one.
This is a unique opportunity to work with four industry experts who share unrivalled experience and breadth of knowledge across the mortgage and lending markets.
We have worked in the trade press, at trade organisations, headed up the PR and marketing departments of a number of lenders and operated at a senior level within the UK’s largest property group.
This combination forms a unique proposition which is unparalleled within any other PR agency operating in and around this sector.
Depth of journalist contacts. Not only within the current trade press but also amongst those who have passed through the trade titles and now work in the national press.
This extensive contact book also extends to a network of businesses and individuals across all sectors of the mortgage and property markets.
Industry expertise – we are fully immersed in the mortgage, specialist lending and property markets. We know the type of stories journalists want, the type of articles they require and how to deliver commercially beneficial PR and content.
Knowledge capital and copywriting skills.
Our aim is always to provide a fair share of voice for the client in a competitive market and to develop their profile through a range of regular output and content, across all media.
Think of us as your account team.
Paul has worked in marketing within the financial services and property sectors in a career spanning over 25 years. Since 2001, he has held Head of or Marketing Director roles in businesses like Platform (the intermediary lender of Co-op), Lehman Brothers and Countrywide and has managed both B2B and B2C.
His experience includes relaunching Platform in 2003 following the merger with Verso, setting up a bids team at Countrywide to win multi million £ valuation contracts with lenders, acting as PR spokesperson, launching the largest PRS development in the North West of England and building a customer retention model for Countrywide’s financial services business.
A well known industry spokesperson, he has an extensive contact list across the mortgage industry and since 2017 has worked as a CMO level marketing consultant.
Rob co-founded White Dragon Communications in 2007 and has nearly two decades’ experience working specifically in the mortgage/lending market, having previously been Editor of Mortgage Introducer (2002-2006) and Associate Director of the Association of Mortgage Intermediaries (2006-2007).
White Dragon is immersed in the mortgage lending/advisory trade media and, in over 12 years, has worked with a range of clients including banks, building societies, lenders, distributors, packagers, advisers, estate agents, technology firms, events companies, and trade associations.
Alex has experience spanning 17 years in the industry, including such roles as Features Editor, PR Manager and Head of Marketing. He started writing about mortgages in 2001, as a journalist working on Your Mortgage, Mortgage Edge and Your Money. He then moved to Mortgage Solutions as Features Editor in 2004, before joining Kensington Mortgages as PR Manager in 2006. At Kensington he also took the reins of all marketing activity, helping them to reposition and re-enter the market, as well as launching a new lending proposition for Investec.
After joining Castle Trust as Head of Mortgage Marketing in 2016 he embedded PR, content and marketing into a strategy that delivered an uplift in website traffic of more than 400% in just 12 months.
Alex has also been finalist in the category of Marketer of the Year at the British Mortgage Awards on five separate occasions and been shortlisted for Mortgage PR of the Year at the Headline Money Awards twice. He is also CeMAP qualified.
Scott is former journalist, ex-Editor of Mortgage Introducer magazine and former founding partner of specialist Public Relations company White Dragon Communications.
He has worked within the financial services sector – primarily in and around the intermediary marketplace – for over 15 years as a journalist, copywriter and PR. After setting up consultancy firm FlatCap Communications in 2011 he works with some of the leading brands across all sectors of the mortgage market. He is also a non-executive director at a publishing group and a tech start-up.
Senior Account Director
Kevin has over 25 years’ editorial experience, launching editing and a number of trade publications and writing for a variety of titles including national newspapers.
He was most recently the editor of online intermediary mortgage website BestAdvice and the presenter of its podcast, Sound Advice. In addition, he has consulted with both start-ups and established businesses over website development and content strategy, as well as podcast production and delivery.
Consumer & City Consultant
Simone has over twenty years of experience managing public relations programmes incorporating experience in retail banking, asset management, financial advisory services, wealth management, general insurance, pensions, mortgages and lending, ratings agencies and public sector financial planning.
She has worked Polhill Communications, in-house at Bradford & Bingley and more recently as an Associate Director at Redleaf Communications which merged with a number of specialist UK and international agencies to form the global agency, SEC Newgate. She now works on a consultancy basis
John is an award-winning mortgage journalist and copywriter. He started writing about mortgages in 2007 at Mortgage Solutions, rising through the ranks to become editor before moving onto the consumer finance website loveMONEY in 2009. After a five-year spell as editor, John went freelance in 2016.
He has since had bylines in the likes of the Sunday Times and the Mirror, as well as working extensively with mortgage industry titles such as Mortgage Finance Gazette, Mortgage Solutions and Mortgage Strategy.
Angela has 20 years’ experience working as a financial journalist, copywriter and editor covering all aspects of business and personal finance in the UK and Australia. She has written extensively on mortgages, insurance, wealth management, banking, savings and retirement planning and has been the editor of five publications, including Mortgage Introducer.
In 2009, she moved to Australia where she worked on a number of prominent Australian business titles, including Money Management and Australian Banking & Finance. She was also managing editor of the Australian Institute of Company Directors’ prestigious Company Director magazine and launch editor for Listed@ASX.
Natalie Thomas is an award-winning mortgage journalist with over 17 years’ experience working as a financial journalist and copywriter.
Her roles include online editor of Lending Strategy and Loan Distributor and deputy editor of Mortgage Strategy.
She went freelance in 2012, specialising in mortgages, second charge loans, property investment and insurance.
Jessica Bird is an experienced journalist and editor, having worked across the legal, HR and property finance trade press, most recently as UK editor at a leading B2B publication.
Her skills include writing and editing features, news and expert market commentary across a wide range of subjects and clients.
“Square 1 Media were appointed at the start of the year following a very competitive tender process and we’ve been delighted about not only the amount of coverage they have generated so far, but also how quickly they have picked up our tone of voice and so they have supported us too with copywriting for our brochures and are about to embark on assisting with our annual report.
They’ve also introduced us to some of their industry contacts, which has resulted in new business opportunities and additional PR and media coverage that we wouldn’t have obtained without their help. Square 1 Media are definitely more than your usual PR agency and I can honestly say it’s been refreshing working with them. They are fabulous to work with and everyone in our firm who they have come into contact with have commented on how refreshing they are to work with – they really do go above and beyond!.”
Karen Rodrigues, Director of Sales, ULS technology
SQUARE 1 MEDIA APPOINTS MANAGING DIRECTOR
February 4, 2022
Square 1 Media, the PR and marketing agency specialising in the intermediary mortgage market and wider financial services sector, has appointed Paul Hunt as its managing director.
From today, Hunt will be responsible for the day-to-day management of the business, developing and seeking out new opportunities and managing the growth the business has experienced since it was founded in 2019.
Hunt has over three decades experience in financial services. Over his career his positions include marketing director, financial services & B2B at Countrywide plc; VP/director at Lehman Brothers Mortgage Capital Division and head of marketing at Platform. Over that time he has developed an enviable network from across the marketplace.
Square 1 Media was established in 2019 and was set up by Paul, Alex Hammond, Scott Philipson and Rob Griffiths. The four have over 80 years’ experience in the financial services industry and work collaboratively with every client having a senior director managing their account.
In November 2021, Square 1 Media hired ex-journalist and publisher, Kevin Rose, as its senior account director.
Paul Hunt, managing director of Square 1 Media, said: “Since we founded the business as an alternative to traditional PR and communications agencies, I have naturally been the most client-facing director of the business and so, following the level of growth we achieved in the last year, it made complete sense for me to take on the managing director role.
“It’s been clear in the two years since launch that the model we created for Square 1 Media is attractive to lenders, providers, distributors and other businesses active throughout the market. Now is the right time to have a permanent managing director to oversee our continued growth and drive the business forward.”
SQUARE 1 MEDIA HIRES NEW SENIOR ACCOUNT DIRECTOR
November 1, 2021
PR and marketing agency Square 1 Media has appointed Kevin Rose (pictured) as its new senior account director.
Rose will be responsible for managing a range of client accounts, focus on developing ancillary services to Square 1’s existing client roster, and helping bring onboard new clients.
He joins Square 1 with over 23 years’ experience in financial services journalism and publishing. He helped established and develop the BestAdvice news website and has worked in a number of related fields including contract publishing with various financial businesses, plus produced the Sound Advice podcasts.
He has also launched and edited a number of industry titles and has written for other trades and national newspapers.
He will be working closely with the other Square 1 directors – Paul Hunt, Alex Hammond, Scott Philipson and Rob Griffiths – to help grow the agency as it broadens its scope, identifying opportunities for existing and new clients.
Hunt said: “In true PR parlance we are absolutely ‘delighted’ to welcome Kevin to the Square 1 Media team. He brings with him a wealth of experience and contacts across financial services and there will be very few people in this market who aren’t aware of Kevin and the excellent reputation he has for quality work.
“This is a real coup for Square 1 and we’re looking forward to introducing Kevin to existing clients and to helping develop the overall Square 1 proposition to both existing and new clients.”
Rose added: “I’ve known the Square 1 guys for many years and have been impressed by the quality of their proposition and output. So, when an opportunity arose to become part of the team I jumped at it. I’m very much looking forward to helping develop the Square 1 offering and being part of a dynamic and modern agency.”
174 Hammersmith Road